The Bold Faced Blog™

October 05, 2015

On the Lookout | A Bold Faced Blog Series … Amy Haugerud

Posted 3 years 291 days ago by Gretchen Hirsch

Ashton212 is honored to have an exceptional group of advisers from various industries. This month, we’re happy to introduce Amy Haugerud, P.E., FACEC, who is owner/founder/consultant at RoseWater Advisors, LLC, in Seattle, where she provides individual coaching and consulting on business management issues. She is a facilitator of group process, including strategic planning. Amy also consults on marketing strategies and message articulation. She graduated from the University of Washington with a degree in civil engineering and worked in a variety of engineering firms, often dealing with surface water and wastewater issues, before starting her own firm, which she ran successfully for more than 25 years. We are delighted to have her on our Lookout Team.


As a member of the Lookout Team, what do you do?

Most of my involvement has developed into walk and talks: getting together with Sheila Lewis and listening intently, and then contributing my best nosy questions—things to think about and watch out for as the business grows.


Obviously, even with a lot of corporate experience under your belt as an engineer, you have an entrepreneurial bent. What advice would you give beginning entrepreneurs today?

I’d remind them that their baggage comes with them. Establishing a business is hard work. Entrepreneurs can become fed up and worn out—and then they’re tempted to start a new business. What they find out, though, is that if they haven’t resolved a particular issue in their current business, it will follow them to the next. They can’t run away from it.


One thing I’ve discovered is that many entrepreneurs hit a wall at about two years. They’re often exhausted and overstressed. Because they’ve been working all the time, self-awareness and self-care have suffered. They need to pay attention to those things and hire people with complementary skills so they aren’t trying to do everything themselves. I tell people all the time that the best hire they can make is a great administrative assistant. Entrepreneurs sometimes resist that because they think they can handle the administrative tasks along with everything else. Maybe they can, but just because we can do something doesn’t mean we should. When they do finally hire that person, they breathe a sigh of relief and notice how much better they’re doing.


In addition, I would share my two cardinal rules: (1) Keep a firm grip on your integrity and (2) treat everyone you work or deal with respectfully. When it comes to integrity, they should avoid anything that feels iffy to them. That little shortcut can be an invitation to a slippery slope. I also believe that the whole self—the whole human—is worthy of respect. I’ve let people go because of their disrespectful attitudes toward their co-workers.


You say you’re both a consultant and a coach. How do those two roles differ?

As a consultant, I can offer expertise and opinions about solving problems. As a coach, I serve as a sounding board to help clients discover their own efficacy in solving problems themselves. I’m very interested in how people create change in their own lives. Much of my work is helping people learn to know what they know.


When you’re not working, what floats your boat? What do you enjoy doing?

So many things. Outdoor activities are very high on the list. Ballroom dancing. I was a pretty good hobbyist dancer, but now my husband and I have found a more rigorous coach, and we’re enjoying it. For the last two years, I’ve been learning to play the violin. Our family is also a big supporter of the ballet. We love our company here in Seattle.

Tags: advisor Amy Amy Haugerud counsel engineer entrepreneur Haugerud leadership Lookout Team

Categories: categoryAdvisory Board categoryEntrepreneurship categoryLeadership

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