The Bold Faced Blog™

September 30, 2018

Ashton212’s CEO to Lead a Workshop for Women of Color Entrepreneurs

Posted 258 days ago by Sheila Ellian Lewis

This month, the San Francisco Bay Area Chapter of the National Association of Women Business Owners is shining a light on female entrepreneurs of color. Over 11 million of the 30.2 small businesses in the United States are owned by women. And almost half of that number are owned by women of color. According to the 2017 State of Women-Owned Businesses report, while the number of women-owned businesses grew 58 percent from 2007 to 2018, firms owned by women of color grew at nearly three times that rate (163 percent).


Sponsored by the Federal Reserve Bank of San Francisco, “Women of Color: Scale Your Business and Succeed” will be held on October 30, 2018. Supporting this theme, attendees will have the opportunity to learn about the application of growth strategies to their firms and be advised about some of the lessons learned along the way. Sydni Craig Hart, CEO, Smart Simple Marketing and also the Vice President of Corporate Partners of NAWBO SF says, “I am excited to invite attendees to our first ever event specifically designed for women of color, where our workshop leaders will teach very specific, pragmatic and easy to implement strategies to grow their businesses.”  


Three successful female entrepreneurs will lead the workshops:

  • How To Find and Articulate Your True Value | Imelda Alejandrino, CEO, AP42. Imelda Alejandrino brings with her over 20 years of producing result-driven and award-winning work as both a creative director and strategist. As the founder and chief evangelist behind AP42, she has led the charge by forming a top-quality team driven by a successful combination of creative quality, strategic focus and client services. It’s a business model that has enabled her to maintain successful relations with a veritable Who’s Who of leading brands: Pacific Gas & Electric, Roche, Symantec, Teletech, NetApp, Chevron, and Wells Fargo to name a few.
  • Profit-Focused Financial Management | Judith Gordon White, CEO, The WELL for Women EntrepreneursJulie Gordon White is an award-winning entrepreneur, business coach, bestselling business author, and TEDx speaker. She has advised thousands of business owners as the founder & CEO of BlueKey Mergers & Acquisitions, a boutique multi-million-dollar firm she founded in 2004, through her bestselling book, "EXIT! 12 Steps to Sell Your Business for the Price You Deserve", and national speaking engagements.  In 2012, Julie began living her true passion as the founder of The WELL for Women Entrepreneurs, teaching thousands of women how to crack the code of growing to a million and someday selling for a million through step-by-step training and coaching programs, media, speaking, and signature events.  
  • Leveraging Strategic Partnerships to Scale Your Revenue | Sheila Ellian Lewis, CEO, Ashton212.


The event will be held at the historic Federal Reserve Bank of San Francisco, 101 Market Street, San Francisco. The building is directly in front of the Embarcadero BART station, making it easily accessible from all points in the Bay Area. The program starts at 11:30 AM and wraps at 3:00 PM and you may register here.

Be sure to share this invitation with other fabulous women entrepreneurs who might benefit from an achievement-oriented community of successful business owners!

About the National Association of Women Business Owners
Founded in 1975, the National Association of Women Business Owners (NAWBO) is the unified voice of over 10 million women-owned businesses in the United States representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries and with chapters across the country. With far-reaching clout and impact, NAWBO is a one-stop resource to propelling women business owners into greater economic, social and political spheres of power worldwide.

About NAWBO San Francisco
Formed in 1987, the San Francisco Bay Area Chapter of NAWBO has more than 125 members from San Francisco, Marin, Oakland/East Bay, and the Peninsula. Our members own diverse companies, including manufacturing, construction, agribusiness, energy, retail, technology, high tech, life sciences, biotechnology, transportation, health and professional services. They reflect the healthy and diverse economy of women business owners with business incomes ranging from less than $100K to over $30M.
NAWBO-SFBA represents and supports the needs of more than 117,000 women business owners of the Bay Area as the go-to resource for community, education, inspiration, political advocacy, partnerships, and networking for women who want to grow their businesses, be more successful and empower others.

Tags: entrepreneur NAWBO Sheila Ellian Lewis women business owners women entrepreneurs

Categories: categoryAshton212 categoryStaff News categoryEntrepreneurship

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