The Bold Faced Blog™

April 15, 2013

Brand Activation Association: Marketing to the Omni-Channel Shopper

Posted 5 years 311 days ago by Alison Harrison
Lori Leiva, our General Manager, Marketing Practice, is a Founding Member of the San Francisco Chapter of the Brand Activation Association, and a committee member for their upcoming conference "Marketing to the Omni-Channel Shopper: Using Technology to Win Hearts, Steal Share & Build Brands". This two-day conference explores how manufacturers, retailers and agencies are leveraging technology to influence the path to purchase.  

Confirmed speakers are:
  • Keynote Session Joanne Bethlahmy, Director of CPG & Retail, IBSG, Cisco
  • Keynote Session Jeremiah Owyang, Partner, Altimeter Group  
  • Keynote Session Raju Sarma, Principal, Consumer & Retail Practice, Booz & Co. 
  • Tammy Brumfield, Vice President, Shopper Marketing, ConAgra
  • Saher Hirji, Global Digital Marketing Lead, Microsoft Retail\


Three new research studies will also be unveiled!

June 12-13, 2013
Hotel Sofitel
San Francisco Bay
223 Twin Dolphin Drive 
Redwood City, California 94065 
United States

Online registration is available until June 11, 2013.


Tags: Brand Activation Associate conference Lori marketing

Categories: categoryMarketing

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