Crystal Geyser Water | Chief Marketing Officer

Crystal Geyser LogoFounded in 1977 in the scenic Napa Valley, California-based Crystal Geyser Water Company (CGW) has been committed to creating premium quality, wholesome and delicious natural beverages. An industry innovator that pioneered flavored sparkling water, their popularity continues to grow as they provide health-conscious consumers with flavorful, natural alternatives to sugared or artificially sweetened soft drinks.


Faced with increased competition, a defined growth strategy, and water access challenges, CGW needed to fill a critical vacancy on their leadership team—Chief Marketing Officer. After successfully presenting a team of senior marketing consultants for a consulting project in a different division of their parent company, the parent company’s CEO invited Ashton212 to assist in filling the CGW Chief Marketing Officer role.


We turned to our very own Marketing Managing Director to source internally. With a rich background in consumer insights and integrated marketing strategies, plus more than 25 years in the field she knew who to call. One of the three candidates presented by Ashton212 went on to fill the position.


Ashton212 tapped into its deeply rich network of industry experts to immediately source 2 seasoned marketing veterans with a rich consumer packaged goods pedigree. The selected candidate had held senior and executive marketing leadership positions, having achieved measurable success in the development and positioning of new brands and the establishment of revenue generating strategic partnerships. She had managed large and small teams of diversely skilled marketers and led the development comprehensive consumer insight initiatives and integrated marketing campaigns.