How Culture Affects Business

The largest oil and gas company in West Africa.


The company was having difficulty adapting to rapid growth in an unfamiliar environment. A lack of cultural competence made it hard for executives to lead in this emerging market. It was necessary for the leadership to understand and appreciate the culture in which they were working before their teams could be productive.


A senior consultant with international experience in solving culturally sensitive issues developed executive coaching and transformation action plans for senior executives. Once cultural alignment was created within the company, trust and relationship-building capabilities with clients and customers were enhanced.


Because of the change in the culture of the organization, team members felt seen, heard, and connected—and turnover decreased by 30%.